Posts Tagged ‘advert’

I tried to find an interesting and romantic ad for Valentine’s day, but apparently many companies can’t be creative during this time of the year. Even though it is not officially a Valentine’s Day ad, I’m posting this one because it is funny, not cheesy and way better than posting something that has been done a trillion times.

Via Copyranter

Advertisements

 

 

The Show Mustn't Go On. Support Animal-Free Circuses

 

More than 50,000 are getting ready to be abandoned

Advertising Agency: cOOkies adv, Milan, Italy

Creative Directors: Francesca MudanòAlba Ronchi
Art Directors: Alina PiccolottiAndrea Di Castri
Copywriter: Massimo Guastini
Post-production: Illusion
Published: November 2010

Via: Ads of the World

 

 

Last summer it was confirmed that the Old Spice guy was the most successful viral campaign of the year increasing sales by 110%. Well, they just released a new ad. It has the same idea and format than the previous one, but it is nice to see Old Spice trying to brand their fragrance with Isaiah Mustafa. It is a good idea, and it worked for others in the past.

Advertising Agency: Try, Oslo, Norway

Art Director: Karin Lund

Copywriter: Øystein Halvorsen

Production Company: Paradox

Director: Arild Frölich

Producer: Beate Tangre

Director of Photography: Askild Vilk

Post Production/ Editing House/ Sound: Hocus Focus

Ads like this leave me wondering. I think it is funny and it is great that they are trying to create more awareness on this issue. However, the campaign seems to be focusing on how badly you can behave and go unnoticed when you work with blind people. The characters in the ad show that the blind guy is competent on his job, but that message gets lost with the joke. Don’t take me wrong, I believe that humor in ads is very important, but the ad should focus more on the message and not on the joke.

The Norwegian Association of the Blind created a really good ad a few years ago that uses humor in a better way focusing on the message.

Advertising should always be like this. This ad is perfect. It has everything that you should have in an advert. It is sexy, funny, memorable, and it explains the main benefit of using Pfister. Trust me; that is a brand I will remember now.

Agency: Walker, Zurich

Director: Ben Gregor

Via: Copyranter

 

Don't Sleep, Prisoner

Cafe Taina: Don’t Sleep, Cast Away

Advertising Agency: Giovanni+Draft FCB, Sao Paulo, Brasil

Creative Directors: Adilson Xavier, Ricardo John

Art Director: Benjamin Yung Jr.

Copywriter: Ricardo John

Illustrator: Gordon Gordeev

Published: Feb, 2011

Via: Ads of the World