Last summer it was confirmed that the Old Spice guy was the most successful viral campaign of the year increasing sales by 110%. Well, they just released a new ad. It has the same idea and format than the previous one, but it is nice to see Old Spice trying to brand their fragrance with Isaiah Mustafa. It is a good idea, and it worked for others in the past.

Car commercials are  my second favorite kind of ads- condom ads will always be my favorite. It must be the theme this week to release awesome car commercials. Volkswagen released a very interesting ad this week that got almost 4 million views on YouTube, but I think the Kia ad managed to get me more interested in driving their car than the Volkswagen one. It’s probably the special effects and Poseidon. Also, the tagline, “One Epic Ride” sounds more appealing to me. I’m probably not the same demographic that Volkswagen was trying to reach, but who cares? I’m not buying a car anytime soon.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Associate Creative Director / Art Director: David Cuccinello
Associate Creative Director / Copywriter: Napper Tandy
Executive Producer / Managing Director: Carol Lombard
Executive Producer: Paul Albanese
Managing Partner / Client Services: Brian Dunbar
Group Account Director: Brook Dore
Management Supervisor: Jill Jagger
Production Company: Biscuit
Director: Noam Murro
Senior Executive Producer: Shawn Lacy
Executive Producer: Colleen O’Donnell
Producer: Jay Veal
Production Supervisor: Jennifer Berry
Director of Photography: Toby Irwin
Editorial: Final Cut
Editor: Rick Russell
Executive Producer: Saima Awan
Producer: Jennifer Miller
Assistant Editor: Jacob Kuehl
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Post Production: Animal Logic
Music & Sound Design: Stimmung
Composer: Robert Miller
Sound Design: Gus Koven
Executive Producer: Ceinwyn Clark
Audio Mix: Lime
Mixer: Loren Silber

 

Via Ads of the World

Advertising Agency: Try, Oslo, Norway

Art Director: Karin Lund

Copywriter: Øystein Halvorsen

Production Company: Paradox

Director: Arild Frölich

Producer: Beate Tangre

Director of Photography: Askild Vilk

Post Production/ Editing House/ Sound: Hocus Focus

Ads like this leave me wondering. I think it is funny and it is great that they are trying to create more awareness on this issue. However, the campaign seems to be focusing on how badly you can behave and go unnoticed when you work with blind people. The characters in the ad show that the blind guy is competent on his job, but that message gets lost with the joke. Don’t take me wrong, I believe that humor in ads is very important, but the ad should focus more on the message and not on the joke.

The Norwegian Association of the Blind created a really good ad a few years ago that uses humor in a better way focusing on the message.

Advertising should always be like this. This ad is perfect. It has everything that you should have in an advert. It is sexy, funny, memorable, and it explains the main benefit of using Pfister. Trust me; that is a brand I will remember now.

Agency: Walker, Zurich

Director: Ben Gregor

Via: Copyranter

 

Don't Sleep, Prisoner

Cafe Taina: Don’t Sleep, Cast Away

Advertising Agency: Giovanni+Draft FCB, Sao Paulo, Brasil

Creative Directors: Adilson Xavier, Ricardo John

Art Director: Benjamin Yung Jr.

Copywriter: Ricardo John

Illustrator: Gordon Gordeev

Published: Feb, 2011

Via: Ads of the World

Via Copyranter

 

The 2012 Passat isn’t out yet, but it’s ad is. It isn’t as funny as they would like it to be, but anyone who pretended to be a character from Star Wars can identify with it. However, what did we learn about the Passat? Nothing.

I think this Fiat campaign is still my favorite.

Advertising Agency: Deutsch, USA