Archive for the ‘YouTube’ Category

Last summer it was confirmed that the Old Spice guy was the most successful viral campaign of the year increasing sales by 110%. Well, they just released a new ad. It has the same idea and format than the previous one, but it is nice to see Old Spice trying to brand their fragrance with Isaiah Mustafa. It is a good idea, and it worked for others in the past.


I am firm believer that YouTube is where you should put your money in. Some may say that Facebook or Twitter are more interactive, but YouTube allows you to be more creative. French Connection proves that now by opening the first YouTube store, or Youtique as they call it.