Archive for the ‘Award Winning Advertising.’ Category

Martin Scorsese directs this ad for Bleu de Chanel. Gaspard Ulliel with a combination of Rolling Stones make me wish this commercial was two hours long.

Advertisements

This slideshow requires JavaScript.

Creator: Ogilvy and Mather, Mumbai, India.

by Cristian Cano

YouTube and Old Spice just made history, and proved once again that social media can be more effective than broadcast with a series of videos that had more than 110 million views. The Old Spice commercial [above] went viral quickly and even though there was some criticism about its effectivity, the numbers were revealed this week and sales increased 107% in a month. Marketing firm Wieden + Kennedy is responsible for the creation of this ad, which has been as successful as Susan Boyle’s video. It may seem like just a YouTube viral campaign, but actor Isaiah Mustafa (Old Spice Guy) engaged with viewers using his Twitter account. In addition Old Spice created coupons to make the campaign even more aggressive. According to Joseph Jaffe in his Adweek column, it is hard to measure how many sales came directly from the ad, but there is definitely a correlation between all the tools used to make this campaign a success. Old Spice guy will be a hard act to follow, but I can’t wait to see which company is going to try to create another creative campaign as this one.

If you think about all the people that have to take the subway and the lack of activities they have to do once they are inside the station or the train, you realize that, if they don’t have an MP3 player or a book, their only distraction is advertisement. Here are the top 10 best subway advertisements in different cities. My favorite one is the funeral services ad. Nothing like joking about death.

Those folks in radio really have a hard job trying to get people’s attention. Images are powerful. Before photoshop, advertising relied on extremely talented drawings. We see so many images now that advertisers have a hard time catching our attention. These images show some award winning illustrations that would definitely make me look twice.