Archive for the ‘Activist Ads’ Category

Association Against Animal Abuse from Germany is joining the trend of making humans think how would it feel if they were the ones sacrificing their lives instead of animals. I don’t think this campaign is very original – or at least not as good as this one– but the message is clear and people should simply stop killing animals for fashion.

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Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)
Published: January 2011

Via Ads of the World


Ogilvy will probably win lots of awards with this campaign for WWF. It is a nice and simple concept that I am surprised nobody ever thought of it before. Let’s see if they come up with similar ads or posters in the future, but this one alone is amazing.

Via Copyranter


The Show Mustn't Go On. Support Animal-Free Circuses


More than 50,000 are getting ready to be abandoned

Advertising Agency: cOOkies adv, Milan, Italy

Creative Directors: Francesca MudanòAlba Ronchi
Art Directors: Alina PiccolottiAndrea Di Castri
Copywriter: Massimo Guastini
Post-production: Illusion
Published: November 2010

Via: Ads of the World



Advertising Agency: Try, Oslo, Norway

Art Director: Karin Lund

Copywriter: Øystein Halvorsen

Production Company: Paradox

Director: Arild Frölich

Producer: Beate Tangre

Director of Photography: Askild Vilk

Post Production/ Editing House/ Sound: Hocus Focus

Ads like this leave me wondering. I think it is funny and it is great that they are trying to create more awareness on this issue. However, the campaign seems to be focusing on how badly you can behave and go unnoticed when you work with blind people. The characters in the ad show that the blind guy is competent on his job, but that message gets lost with the joke. Don’t take me wrong, I believe that humor in ads is very important, but the ad should focus more on the message and not on the joke.

The Norwegian Association of the Blind created a really good ad a few years ago that uses humor in a better way focusing on the message.


Put yourself in a horse's place. Stop horse branding with us! Animals suffer like we do.

Put yourself in a monkey’s place. Stop animal testing with us! Animals suffer like we do

Put yourself in a mink's place. Don't buy animal skins! Animals suffer like we do

Put yourself in a pig’s place. Stop anaesthetic-free piglet castration with us! Animals suffer like we do.Put yourself in a mink’s place. Don’t buy animal skins! Animals suffer like we do


The recent scandal that Outdoor Adventures Whistler is facing makes me think about all the other animals that still don’t have as much support as those puppies. I love the tagline of this campaign: “Animals Suffer Like We Do.” The pictures, even though a bit too gory, make you think twice before hurting any animal. Let’s hope for more awareness on this issue.

Advertising Agency: Frese & Wolff, Oldenburg, Germany.

Creative Directors: Uwe Linthe, Ingo Steuber

Art Director: Thorsten Abbein

Graphic Designer: Alexander Wille

Photographer: Tim Thiel

Published: December 2010

Via: Ads of the World