Association Against Animal Abuse from Germany is joining the trend of making humans think how would it feel if they were the ones sacrificing their lives instead of animals. I don’t think this campaign is very original – or at least not as good as this one– but the message is clear and people should simply stop killing animals for fashion.

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Advertising Agency: Draftfcb, Hamburg, Germany
Executive Creative Director: Dirk Haeusermann
Creative Director: Bill Biancoli
Art Director: Vitali Nazarenus
Copywriter: David Akuffo
Photographer: Uwe Düttmann
Retouching: Peter Ruebenian
Music: Leenert Schrader
Editor: Philip Wachsmann
Web Developer: Jan Kuntoff (Freiland)
Published: January 2011

Via Ads of the World

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