Old Spice Guy is Back

Posted: February 7, 2011 in Advertising, YouTube
Tags: , , , , , , ,

Last summer it was confirmed that the Old Spice guy was the most successful viral campaign of the year increasing sales by 110%. Well, they just released a new ad. It has the same idea and format than the previous one, but it is nice to see Old Spice trying to brand their fragrance with Isaiah Mustafa. It is a good idea, and it worked for others in the past.

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