Unicef came up with this creative street marketing campaign to increase awareness over how many people don’t have access to clean water. The vending machine sold bottles of dirty water to raise funds to give clean water to children. People also had the option of sending text messages to donate $5 to this cause. This is a clever campaign that not only makes us aware of those in need of such an important resource, but also makes us feel thankful that we are privileged to enjoy water everyday and that we should never take it for granted.


Via Mashable

  1. elenasc says:

    Thanks to be Part of Blog Action Day!
    Please read and share my post about Water’s footprint in Fashion: you’d be surprised at how much impact your personal or family clothing preferences have on the environment. http://wp.me/pXsUB-oi
    You can make the difference!

  2. […] about this profession. Advertising has the power to change people’s minds and lives. It even has the power to save lives. The impact it has in the world is unmeasurable, although marketers want you to think they can […]

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