Pregnant Nun Ad Gets Banned in the UK

Posted: September 15, 2010 in Banned Ads
Tags: , , , , , , , , , , , , , ,

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The Pope’s visit and ten complaints to the Advertising Standards Authority were the reasons why these series of ads for Antonio Federici gelato got banned in the UK. According to the Advertising Standards Authority, the advert breached decency rules. “We considered that the portrayal of the priest and nun in a sexualised manner and the implication that they were considering whether or not to give in to temptation, was likely to cause serious offence to some readers,” they said.

Antonio Federici said that the ads are about the dilemma of whether or not they will succumb to temptation, which is up to the reader to decide. It  depends on viewer’s own individual values to choose the fate of the characters.

  1. Bryan Dwyer says:

    I don’t know about being banned. If all marketing tells a story, I think this story alienates a lot of people from the brand. Is the segment attracted worth the segment alienated? People just don’t seem to have a sense of humor yet about the Church. And some people just don’t care about offending people.

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