Archive for August, 2010

This video is a test of of kodak’s kodachrome test in 1922. I bet you won’t find something as beautiful as this video ever again. It really takes you to that time.

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Martin Scorsese directs this ad for Bleu de Chanel. Gaspard Ulliel with a combination of Rolling Stones make me wish this commercial was two hours long.

Says Copyranter: “congratulations Egyptians on finally getting the convenience of soda bottles with twist-off caps. And secondly, homo-erotic humor on TV in morally repressed Egypt! Brave of the ad agency, Cairo’s Fortune Promoseven, since the country has a de facto ban on homosexuality

Seen on Copyranter

This letter reminded me of the 90-9-1 principle. If you are interested in marketing you should know it, but I guess I can teach it to you if you are not familiar with it. 90% of people online are viewers, 9% are editors and 1% are creators of content. If you want your campaign to go viral you should make sure to know that fact, and these other 5 rules. Apparently 68% of online marketers have never heard of that principle. After reading that letter, I started to think about some other campaigns that asked me to make videos or take pictures of myself promoting a product. Doritos is the only that comes to mind at the moment, but I’m sure that, if I research better, I can find more companies asking for this kind of things.

However I find that kind of marketing very poor. Of course, a lot of people will find it interesting, but I don’t think it has high chances of going viral. People want to see something quick and pass it around. This is why Stumbleupon is so successful. The “bored at work” idea should be something to focus on. People don’t always have the will and the means to create marketing campaigns for other organizations. Companies are paying the big bucks to advertising agencies and marketing teams anyways. They should use the social media in a way that engages those viewers more and makes them remember the message.

  • bromance
  • buzzkill
  • cheeseball
  • chillax
  • frenemy
  • interweb
  • vuvuzela
  • wardrobe malfunction

Click here for definitions. You are now officially allowed to use them when playing Scrabble.

Method is for sure the winner of the day with this ad. It starts so cute and stereotypical, but it turns just creepy. I am heading home right now to make sure that my soap doesn’t have any of those creepy ingredients that objectify me while I shower.

42 Below makes very dirty martinis

Posted: August 18, 2010 in Vodka Ads
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That must be good martini! I guess the creator of this ad watched Barbarella way too many times.