It Hurts So Much That You Should Stop Doing It

 

Put yourself in a horse's place. Stop horse branding with us! Animals suffer like we do.

Put yourself in a monkey’s place. Stop animal testing with us! Animals suffer like we do

Put yourself in a mink's place. Don't buy animal skins! Animals suffer like we do

Put yourself in a pig’s place. Stop anaesthetic-free piglet castration with us! Animals suffer like we do.Put yourself in a mink’s place. Don’t buy animal skins! Animals suffer like we do

 

The recent scandal that Outdoor Adventures Whistler is facing makes me think about all the other animals that still don’t have as much support as those puppies. I love the tagline of this campaign: “Animals Suffer Like We Do.” The pictures, even though a bit too gory, make you think twice before hurting any animal. Let’s hope for more awareness on this issue.

Advertising Agency: Frese & Wolff, Oldenburg, Germany.

Creative Directors: Uwe Linthe, Ingo Steuber

Art Director: Thorsten Abbein

Graphic Designer: Alexander Wille

Photographer: Tim Thiel

Published: December 2010

Via: Ads of the World

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