Archive for July 28, 2010

This Honda Jazz commercial targets young hipsters by slightly making fun of them, but at the same time it lets them identify with the product. It is nice to see an ad for a car that shows a face. I find it original, but still doesn’t convince me to buy the product. Why? Maybe I’m [...]

The following ads from Turkey are promoting Binboa vodka. It is interesting to think about the fact that Turkey being a Muslim country knows how to sell alcohol in a funnier way than most agencies in North America. Interesting fact: if you visit the Binboa site and say that you are underage, it will redirect [...]

by Cristian Cano YouTube and Old Spice just made history, and proved once again that social media can be more effective than broadcast with a series of videos that had more than 110 million views. The Old Spice commercial [above] went viral quickly and even though there was some criticism about its effectivity, the numbers [...]

via I love charts

After watching the first episode of Season 4 of Mad Men, and reading this article, I get more amused of the power of social media. Don’s lack of charisma during an interview makes the agency lose one of their key clients, and Peggy increases the sales of one of their clients by using a story [...]